P&G and Shopee team up in virtual home shopping experience

P&G has partnered with Shopee to launch an enhanced virtual home shopping experience in Malaysia and Vietnam. This will progressively be rolled out in Singapore, Thailand, the Philippines, and Indonesia in July and August. Elements of the microsite will be localised to each country with the aim of better resonating with consumers through familiar imagery, Shopee and P&G said in a joint statement. The campaign comes on the back of P&G’s Show Me My Home campaign in 2020, which saw sales increase by 20 times regionally on the campaign’s peak day. The launch also marks a milestone in the brands’ partnership to provide quality products to consumers using eCommerce.