AliExpress opens first physical store in Madrid

AliExpress, an Alibaba subsidiary, has opened its first physical store in the Spanish capital Madrid. The Chinese say Spain is their major target in Europe.   Madrid gets world’s first The 740 sqm store in Madrid offers products of sixty brands, including Chinese products (think of Huawei smartphones), multinational brands (like Apple) and local Spanish labels. It mirrors the success of earlier (pop-up) stores in Spain and aims at convincing not only Spanish customers, but more importantly also Spanish companies to enter its online…


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